BEING FILIAL EXTENDS BEYOND CHINESE NEW YEAR

Petronas has always come up with feel-good TV commercials to mark our various festivals and celebrations, like Chinese New Year, Hari Raya, Deepavali and National Day. Malaysians would look forward with anticipation to check out the latest festive ads.

This year's Chinese New Year commercial from Petronas has just been released. It has already received the thumbs-up from viewers. For those who have yet to see it on your tv screens, here it is:

The early Petronas commercials were directed by the late Yasmin Ahmad (1958-2009), Malaysia's legendary story-teller and human being extraordinaire. Her stories never failed to tug at our heart-strings. They were poignantly beautiful, but never overly-dramatic or weepy. Her favorite theme was filial piety.

These festive screen greetings invariably come with a message touching on filial piety: love our parents, respect our elders, and celebrate each festival with them. Aimed primarily at Generation Xers, these commercials also serve as reminders to baby boomers like us to spend more time with our aged parents while they are still around.

If you are celebrating the Chinese New Year, here are some of the best Petronas CNY commercials from past years to get you in the right spirit to usher in the Year of the Snake.

For more Petronas TVCs, visit the offical Petronas Youtube channel.