I recently saw 'Black Swan' and 'The King's Speech' in Singapore. I bet the lesbian scenes and all the profanities so central to both stories were removed in the Malaysian screenings.
Another joy of watching movies in Singapore is I get a seniors' discount. I pay only S$4 for a ticket. Right now Golden Village is offering free gifts and big prizes for senior movie goers. The company needs them to fill the seats for the day shows. The younger set prefers the evening shows when they get off work.
Dollars and sense at work here. And a win-win situation for all.
It was almost lunch-time, and the place looked quite deserted. Surely it made business sense to offer grandma a free meal if she brought along two or more full-paying adult diners? After all, most grandmas wouldn't want to eat alone. That's good marketing strategy.
What do senior citizens enjoy doing? They love to read, travel, shop, exercise, meet up with friends for a chat or a bite, be entertained, and more. MPH could offer seniors a discount on books, Starbucks on beverages, travel agencies on trips, IT companies on their products, supermarkets on groceries, and pharmacies on supplements.These are just a few examples.
One doesn't need to have an MBA to see all the golden business opportunities available to make money in the growing silver-haired market. All one needs is some common sense and the ability to put two and two together to make profits.
|My discount card from Guardian Pharmacy. Too many terms and conditions, so not that popular with senior citizens.|
Student discount cards have been around for a long time now. Similar cards for retirees and pensioners have yet to make an impact. Such cards would certainly go a long way towards stretching their limited savings.